Possible to find exact word or phrase which triggers conversion?

[venrooy]

If you have a keyword or a phrase set up with broad match, is it possible to find the exact phrase or word used to trigger a conversion?

For instance, if I have the keyword - blue widget - set up in my campaign, and I have the conversion code on my webpage, and then someone uses the keyword - buy blue widget - to get to my webpage, is there a report or something in adwords that will tell me that they used the keyword - buy blue widget?

I hope that made sense.

[xurxo]

You can use the Search Query report, but for privacy issues Google does not disclose the exact search query all the time. There has to be enough search queries to anonymize the search query so that you can't identify an individual user.

On the other hand you can also get the search query information from Google Analytics or other web analytics solutions but it might involve creating custom filters.

A quick search on Google should point you to sites that show you how to do this.

Hope this helps!

[netmeg]

I have a nice Analytics filter that matches transaction to keyword, if you are using GA (and have ecommerce enabled).

[xurxo]

Netmeg, is this the same filter that will show you the exact search query typed in for PPC traffic, or is it one on its own for people who have ecom enabled in analytics?

[netmeg]

The latter. When you look at transactions in the Ecommerce section, where you see your order number, the keyword will be in parentheses next to it (if there is one) Very useful in those instances when a client who averages a couple hundred bucks an order suddenly gets one for a couple thousand; we can go back and track exactly what keyword brought that specific order in.