Impressions and clicks died in March but I can't see why

[cmendla]

I'm looking at an adwords campaign that was going OK throughout about feb 2008. It then took a nosedive and flatlined at zero in April 2008 where it has remained.

I'm at a bit of a loss as to what might have happend.

- The Quality Score shows OK for all of the keywords.
- The bids seem to be OK.
- The client had set a geo target of about 20 miles from his location in March 2007 (ie that did not seem to be the problem because he got clicks and impressions till march 08.) I added our state and the neighboring state to the geotargeting. (two fairly populous states on the east coast)
- When I click on the keyword tool, I get The Ads Diagnostic Tool "quick test" does not work in this campaign because the campaign's geographic targeting is not supported. To see whether an ad is showing for this keyword, use the full Ads D
- If I then put the words in the diagnostic, it says they won't show.
- For the one keyword, the tool is showing an approx sept search volume of about 1900 (my guess is that is not tied to the geo targeting)

There is a possible problem that he might have changed to a google account but doesn't remember.

I'd appreciate any thoughts as to where to start looking for the problem.

thanks

cg

[cmendla]

Found the answer - It appears the Credit card was rejected. The client must have missed the emails (very likely with all the phishing)..

anyway, the only thing that was a clue was a little "retry card" on teh billing page.

chris