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Adwords in India

What is the rate of adoption?

11:03 am on Oct 1, 2008 (gmt 0)

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Over recent years my site has been most popular with the No 1 = US and No 2 = UK.

I'm really pleased that my page views are increasing, mainly because now No 2 = India for the first time ever.

However I also notice a dilution in my CPC and click through rates, without a noticeable drop in income.

I just wondered how well adopted Adwords was in India for those marketing to Indian nationals?

Thanks - W.

[edited by: Wonderstuff at 11:05 am (utc) on Oct. 1, 2008]

3:56 pm on Oct 4, 2008 (gmt 0)

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I notice that most Indian banks, insurance companies, marriage ( dating) portals, travel aggregators, book sellers, gifts selling sites, payment remittance sites are well represented on the adWords side.

I donot see many mom and pop kind of sites represented. Very poor representation of affiliate sites also. This could be because (complicated) adwords actually discourages their participation.

Also most companies selling consumer products are really NOT well represented on the adwords side. This is the feel I get. Mostly I see banners for new products etc for a short time on major Indian portals but they seem to be direct deals. This could be because most companies not really selling direct on the web.