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Exclude exact phrase within broad match

How to exclude poorly performing phrase within broad match



10:45 am on Sep 29, 2008 (gmt 0)

5+ Year Member


If I run a broad match on say "Philips TV" I would get a lot of traffic un the search phrase "Philips".

So I want to exclude traffic on the exact term "Philips" because it converts badlys - I only have TV's in my shop.

I tried to edit my keywords and put this in my ad group:

Philips TV

But it does not work, now I don't get traffic with any search phrases containing the word Philips. I wanted to keep broad match on "Philips TV" and only exclude search phrases that are exactly "Philips".

Is that possible?



11:37 am on Sep 29, 2008 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Yes, use exact match (sometimes called negative embedded match) to control this display.

Your adgroup should be:
Philips TV


12:25 pm on Sep 29, 2008 (gmt 0)

5+ Year Member


I will try that immediately.



8:26 pm on Sep 29, 2008 (gmt 0)

5+ Year Member

See here:

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