Exclude exact phrase within broad match

How to exclude poorly performing phrase within broad match

[mcdarwin]

Hi,

If I run a broad match on say "Philips TV" I would get a lot of traffic un the search phrase "Philips".

So I want to exclude traffic on the exact term "Philips" because it converts badlys - I only have TV's in my shop.

I tried to edit my keywords and put this in my ad group:

Philips TV
-"Philips"

But it does not work, now I don't get traffic with any search phrases containing the word Philips. I wanted to keep broad match on "Philips TV" and only exclude search phrases that are exactly "Philips".

Is that possible?

Thanks!

[eWhisper]

Yes, use exact match (sometimes called negative embedded match) to control this display.

Your adgroup should be:
Philips TV
-[philips]

[mcdarwin]

Great!

I will try that immediately.

Thanks.

[suzukik]

See here:
[adwords.google.com...]