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Bid is below first page bid estimate of .40, but average position 2.1

5:36 am on Sep 25, 2008 (gmt 0)

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Here is a case that has baffled me. Let me know if anyone else is experiencing the same:

I just ran into a case where some of the KWs are being bid a little less than the "Bid is below first page bid estimate of" flag, yet the Ad positions are all above 3. Any ideas?

Background info:
-campaign for an international location (non-US)
-we hit the daily budget every day
-the campaign is on a timer
-The current bid is .35, and it is asking a bid of .40 for first page
-This is a google and search network campaign.
-Ad ctr of 2-3%

The other KWs are anywhere from 95% to 20% of the "first page bid estimate", yet the ad positions are all at or better than the 3rd place..

[edited by: PPC_Consultant at 5:37 am (utc) on Sep. 25, 2008]

9:23 am on Sept 25, 2008 (gmt 0)

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I'm seeing the same. For a lot of keywords I see the estimated minimum bid for first page are 5 times higher then the bid I use for those keywords while the average position for those keywords is 3, 4 or 5.

So it doesn't make sense or in other words, the estimated minimum bid is useless.

I really hope Google will put the active and inactive and minimum bid to activate a keywords back in place (or at least give the option to enable those fields).

With the first page estimated bid it feels like having less control over the keywords.

1:49 pm on Sept 25, 2008 (gmt 0)

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Here is an example of what I am seeing Dentist in DC paying $7 or so getting average ad position 4 to 5. Google now says on the keyword phrase family dental care pay $57 to be on the first page of search results.

Go figure. I had another AdWords person say that I was experiencing a Google Slap, but I think that this new 9-15 update has turned effective optimized accounts on their ear and is not a case of a poorly managed program.

2:08 pm on Sept 25, 2008 (gmt 0)

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I wouldn't be surprised if there were still a few kinks to be worked out on Google's end.
3:30 pm on Sept 25, 2008 (gmt 0)

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I have a keyword in exact mode with average of 3.4 and CPC 0.50
and google say
: Bid is below first page bid estimate of $0.55

is that a google error?

6:14 pm on Sept 25, 2008 (gmt 0)

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What is probably happening is that your first page bid estimate fluctuates throughout the day. At the time that you are viewing your adwords account, it is a higher amount than it was earlier in the day. The ads therefore showed earlier, but are no longer showing until it fluctuates back to a lower number.
7:13 pm on Sept 26, 2008 (gmt 0)

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It does seem that Google has introduced more confusion instead of reducing it.
1:06 am on Sept 27, 2008 (gmt 0)

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I have never been so confused.

This is just crazy. On a day by day basis I'm removing poor keywords to leave just great and a few ok.

Then the next day all the greats have moved to ok and traffic has fallen.

Nothing is clear and none. Adwords has become significantly harder to fathom.


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