Adwords takeover

what is the best way to manage an adwords take over

[Tmellis]

I hope i can get some help with this one & explain my specific situation.

We are buying a competitor in our market and i am wondering the best way to manage the Adwords account without "double serving".

* We are selling similiar but unique products (no one product will be exactly the same on both websites).
* They have completely seperate websites
* BUT we will be competing for the same/similiar keywords.

How is best to manage the changeover in Adwords?
Do I setup a sub account or leave them seperate?

Help is much appreciated.

[HStiepel]

My situation: 2 brands and websites with different but also some overlap in products. They both have some unique products (blue widgets on site a and red widgets on site b) but also some identical products (green widgets). Both brands are also bidding for the same generic terms (widgets).

I have got 2 different accounts and an MCC on top of that. The MCC also has some accounts totally not related to

[cyberandroid]

keep em both running on seperate websites
and seperate accounts

[SEMblahblah]

Have separate accounts. If you run separate campaigns under one account, for keywords common to both campaigns, the impressions would be shared which is something you would want to avoid.

[cyberandroid]

sometimes doubleserving is good
just make sure they arent competing for the same positions

[Tmellis]

Thanks for the advice. I Will run them on seperate accounts.

"just make sure they arent competing for the same positions"

Is this to avoid double serving or because i dont want to drive up the price of the keywords i will be bidding for?
Some terms are so key to both brands that i may need to bid for them both...

[cyberandroid]

doubleserving = good
driving up price = bad

use position preferances for one of the accounts to be position
1-3 and the other to be 4-8
or 4-6 and the other to be 7-10+

[Tmellis]

legend - thank you.