I am seeing a pretty large increase in impressions/clicks on keywords...is it possible for Google to broad match even more? Anyone else experiencing this? Would be great if conversion stayed the same, but it's way off (down).
poster_boy
10:06 pm on Sep 18, 2008 (gmt 0)
Has the mix of referring domains or queries changed? If you have access to your log files - you should be able to confirm whether its new syndication sites or new queries - and the specific values of each that are driving this incremental traffic...
avalon37
4:07 pm on Sep 19, 2008 (gmt 0)
This campaign is only opted into Google.com so there should not be any referring domains except Google.
poster_boy
4:19 pm on Sep 19, 2008 (gmt 0)
That narrows things down a bit. And, can you see the queries that are matching to your keywords via your logs?
Are you seeing similar spikes in Exact or Phrase match traffic - or, just Broad match?
