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Who's being affected by the new QS?

Ads don't show, but QS still listed as 'Great'

     

arieng

8:14 pm on Sep 15, 2008 (gmt 0)

5+ Year Member



I've managed to navigate through every QS update so far without ever really being affected. This time, however, I think we may not be so lucky.

I've noticed about a 40% drop in traffic and revenue from AdWords, starting a little over a week ago. The most disconcerting aspect is that my AdWords account does not reflect what is going on.

I've looked at a couple of specific phrases that are down in traffic. My AdWords account is saying that the ad is being shown in search results and that my quality score is 'Great'. However, it is nowhere to be seen on the actual SERP and the traffic drop seems to say that I'm not the only one not seeing the ad.

This particular phrase is somewhat competitive, with normally about 12 advertisers targeting the term. Now, only one competitor shows up.

(Note: the competitor that does show up seems to be about the only one not affected. There are hundreds of phrases that went from very competitive to only their ad. I'm trying to figure out how they survived unscathed, but as yet haven't figured it out.)

Anyone else seeing dramatic changes?

Tehuti

3:28 am on Oct 2, 2008 (gmt 0)

5+ Year Member



On a more positive note, there is something that I should add . . .

I spoke to one of their phone representatives yesterday about my situation. He said, after speaking to a technician, that it's possible that some people may observe temporary dips in quality score during the changeover (emphasis on the word "temporary").

Hopefully, that is the case.

Ganceann

10:04 am on Oct 2, 2008 (gmt 0)

5+ Year Member



On a more positive note, there is something that I should add . . .
I spoke to one of their phone representatives yesterday about my situation. He said, after speaking to a technician, that it's possible that some people may observe temporary dips in quality score during the changeover (emphasis on the word "temporary").

Hopefully, that is the case.

The temp blip is due to ebay coming back into adwords and taking over many search queries but having no quality landing pages - so everyone suffers to ensure ebay get their positions back.

The temp blip is also due to the fact that Google are monitoring their revenue as a result of the QS change and if it increases, then it isn't a temp blip anymore - but a permanent change.

If Google revenue nosedives (which it won't in the short term as everyone is paying more per click), they will evaluate again to try and tempt the possible 1000s of smaller webmasters back because they aren't competitive enough to tempt major players into their unknown playing field.

MarieB

10:58 am on Oct 2, 2008 (gmt 0)

5+ Year Member



Don’t be harsh on AdWordsAdviser. Be fair, AWA’s on holidays! Goto: ... / Google AdWords / AWA Alert

Anyone who's affected severely by the QS changes has tried putting off or pausing and then restarting ones campaign?
I have started one AFTER the changes (only for Germany; turned it off today though) and I performed well. QSs of most keywords weren’t that good, yet the ads were still ranking in top positions plus I was contented with the amounts of clicks and the CTR.

Another question: Has anyone ever worked thru the Google patents filed at the US patent and trademark office? I haven’t done so by now, but there should be one that stated exactly just how G puts together its algorithms…

netmeg

1:54 pm on Oct 2, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



(FWIW I haven't noticed any major changes across 15 accounts. So far.)
This 64 message thread spans 3 pages: 64
 

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