What's your group configuration?

[thefish]

Hi guys,
I have a dilemma that repeats itself over and over and I would like to know your opinion about it:

Let's say I have a service that promote chefs. As I understand, there are several ways to promote it:

Using the keyword "chef" in broad:
- I'll get way too many clicks from people who's looking for Chef magazine. chef's recipes, etc'..

I can start writing more specific terms in phrase match like: [chef LA, chef Los Angeles, Chef NY, Chef New York, etc...]

Or, I can do "Chef" in broad + hundreds of negative keywords...

what do you think?

[poster_boy]

Welcome to WebmasterWorld, thefish!

I'd check out this recent thread covering the benefits of different match type strategies.

[webmasterworld.com...]

There are pluses and minuses to each strategy - hopefully, the different points of view allows you to find the best strategy for your situation. Good luck!

[PPC Consultant]

start with chef, and hundreds of negatives.

[Khensu]

One key to Adwords is to think out of the box.

You are playing a giant word association game in a mathematical setting. Sometimes you have to go against the pack and compete for a keyword that nobody would never think of competing for.

Reverse Engineer your thinking and be specific in two or three word phrases.

I see some eyebrows going up!