If I have the keyword "mountain bike" in a phrase match, would it appear for the term "mountain bikes"?
AND
If I have the two keywords together in a group (mountain bike and mountain bikes) on BROAD match. both are with bids of $0.50. now, the user is clicking a term like: "buy mountain bikes". which one of the keywords would be charged?
Or what if I have the keyword: "bikes" in broad and the term "mountain bikes" in phrase, and the user clicks: "mountain bikes". which one of the keywords would be charged?