"shoes england" or "england shoes"?

[Dan_Vendel]

First, thanks to all that have replied to my previous questions. I haven't been able to reply in the threads, but will a.s.a.p. I'm up to the neck right now...

I have, however, a quaestions that you might help to solve. Suppose a user puts "shoes england" (without quotation marks) in the search box, which of these three search words will have best option to be shown:

1: shoes england
2: "shoes england"
3: england shoes

Note, that the user didn't use a phrase (i.e. with quotation marks).

Will there be any difference between opt 1 and 3?

Did I explain this well enough, or did it come out as confused as I am?

Cheers,
Dan

[androidtech]

Yes word order can make a difference. Also, as of late, the difference between the singular and plural form of a search word can make a *massive* difference in the SERPs.

Thanks.

[buckworks]

In my experience the one that best matches the word order the searcher used "seems to" have a better chance to be shown, but to some extent it also depends on what the competition is doing.

The beauty of Adwords is that you can put all sorts of combinations in your keyword list to cover searches that would be very difficult to optimize for.

[AdWordsAdvisor]

I have, however, a quaestions that you might help to solve. Suppose a user puts "shoes england" (without quotation marks) in the search box, which of these three search words will have best option to be shown:

1: shoes england
2: "shoes england"
3: england shoes

Dan_Vendel, I'm not sure that I've really understood your question, specifically when you say 'best option' - but in the situation you describe, then any of the three keywords in your list would have your ad appear.

On the other hand, if you mean which of the three keywords would get the impression if you had all three in your keyword list, then the answer would be "shoes england".

Hope that answers your question.

AWA