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Will this not make it harder to pin down google slaps vs low volume terms?
Note: The official announcement from Google:
[edited by: tedster at 7:34 am (utc) on Aug. 22, 2008]
[edit reason] add link [/edit]
a) they're trying to match MSN's feature with the "bid required for top placement"
b) they're trying to maximize revenue from dormant keyword inventory in accounts that just leave active adgroups with "inactive for search" keywords (lots of low hanging fruit there)
c) maximize revenue from every single search query by "dynamically" determining actual CPCs more specifically based on QS.
Still reading the FAQs from the end....
"First page bids" replacing "min bid" - They don't mention what would happen if I lowered my bids to below the first page bid figure. I would hope I'd show on page 2, but it's not clear. Time to call the reps about this one.
They have just dumped another truck load of dirt into the already murky AdWords waters. It's a good from an industry point of view as I can see more and more self managed account being handed over to agencies.
PS. FAQ's link doesn't work for me. Anyone have a copy?
Is Google going to now do this for me?
Now, if they could just get someone to translate their help docs and messages from Googlespeak into Humanspeak...
To bad they could'nt have also given us some updated reporting features with this QS update. They "recommend taking the time to optimize the keywords in your account that have low Quality Scores" but still don't provide a report that includes Quality Score status.
I agree with Netmeg. This should knock loose the $1, $5 and $10 min cpcs that have plagued many legit businesses and keywords that will convert. Will Google make more money of this? Yes. But so will I.
IMHO: the inactive for search $10 min bids will translate to $10 first page bids, with no impressions and no clicks.
Keep in mind, however, that keywords previously marked 'inactive for search' are not likely to accrue a great deal of traffic following this change. This is because their combined per-query Quality Score and bid probably isn't high enough...
This is what i am concerned about:
It's worth mentioning that the impact of these changes will vary from advertiser to advertiser; some might see no changes to their ad serving, while others may see a noticeable difference...
Also, doing away with the 'Inactive for Search' designation means advertisers wono't know if their keyword isn't warranting exposure on O&O and network traffic, thus forcing advertisers' to live/die by 'First page bid'. This, too, will increase competition for all of page 1 inventory = higher costs for the inventory we all care about most.
Lastly, Google getting to real-time and query-specific Q.S. just means their optimization math is likely to take more of the monetization increase oppty off the table. Faster, more complete math = more $$$. For advertisers, this means the need for better keyword mgmt platforms becomes more acute, as does the need for more conversion optimization. [For all you folks managing large keyword sets manually, I feel bad for the pain you'll be feeling soon on top of the pain of managing keywords manually already.]
This QS on the fly hopefully will be more dynamic and logical, based on CTR, keyword relevance, Location focus etc etc ..We can only hope.
well add me to the list hit by this. Old account going back years and all my keywords are shut down asking for $10. Much of the keywords are ones that I rank in the top three organically but I'm not good enough for ads? Oh well. I spend thousands a month on Adwords and now it'll be nothing for the foreseeable future.
Sorry to hear that. It seems like you are the first reported victim. :( Copy your site to a new domain and try again...
I hate when google gives out slaps on weekends.
So let me get this right ...
If they suddenly tell me that 'min first page bid' is 0.60, how do I know what the min bid is to keep my keyword actually active, and on the 2nd-3rd-4th etc page? So if I were to bid 0.01 on my keywords they will always be shown, just very much down the Ad Rank?
Or is it guess work? Will some of my keywords not be shown if the bids aren't high enough? If so, this would mean having to constantly going into my account and checking all keywords to see if they are actually receiving impressions - very very time consuming.
[edited by: PPC_Consultant at 10:09 pm (utc) on Sep. 4, 2008]
I still have keywords tagged as Inactive. But now even my active keyword are not generating ANY impressions since September 1. Is there something I need to do since this new Quality Score thing went into effect? What could cause a complete shut out?
It is hard to speak to the zero impressions on active keywords, based on this very minimal information, Widestrides - but please note that the Ads Quality changes being discussed in this thread have not yet launched - except to a very small number of advertisers, as was mentioned in the blog post linked-to in the first post.
If you still have keywords tagged as 'Inactive for search', then you are not one of the advertisers in the very limited initial launch.