All Affiliates Now Targeted For Low Landing Page Quality Scores?

[jkwilson78]

Not to be an alarmist, but once again digging through the Adwords help documentation looking for quality score info I found what I think is a slight revision to their documentation.

Google has a help page that lists types of sites that merit low quality scores.

In the section titled:
Website Types to Advertise with Caution

In the past that part of the page stated:

# Affiliates that do not comply with our affiliate guidelines

Now that section of the page just says:

Affiliates

Now this could just be a typo or something but what is really interesting is the the US version of the page show this new change:
[adwords.google.com...]

While the UK version shows the old wording:
[adwords.google.co.uk...]

The implications are pretty huge to me but again this could be a bunch of nothing just thought I would share what I found.

[netmeg]

It's a slight change in wording, yes, but I think the implications aren't all that different. This is the part you have to pay attention to: especially the rule about offering unique content.

There's no reason for Google to want to list ads for a thousand affiliates all competing to send people to the exact same offer. So, pretty much as has been the case for the past couple years, you have to be able to add something unique to the offer in order to drive traffic to it with AdWords. Many affiliates don't seem able to do that, unfortunately.

[thecloser]

Maybe AWA could clarify? Does seem to be a small but loaded change...

[Elric99]

I don't see that in the terms? Looks the same here.

[ralent]

When I follow the landing page quality guidelines link from that first paragraph I see those pages (the US and UK versions) are slightly different also. Wasn't there an overall help center update recently? Possibly the UK didn't receive it yet.