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Other site using our name

adwords

     
5:54 pm on Aug 20, 2008 (gmt 0)

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When I do a search on our companies name is google another company seems to be bidding on our company name as a keyword in their campaign. It's the only ad that appears and they are a competitor of ours. Is this right? Should they be allowed to do this?
7:10 pm on Aug 20, 2008 (gmt 0)

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From Google's perspective, if it's TM, they can use it as a keyword, but not in ad text, if you've submitted your TM to AdWords' TM team.

On another side, you can approach that company directly and seek for a settlement, explaining that it would be better if you both stay out from your TM space.

Itís a pain, especially for well established names that get lots of searches every day.

8:33 pm on Aug 20, 2008 (gmt 0)

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I typically fight these things by running an ad carefully worded to say that we're the real deal, don't be fooled by substitutes - that sort of thing.
11:44 am on Aug 21, 2008 (gmt 0)

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smallcompany, what do you mean by "TM", not sure what your saying in your first comment.

I like that idea netmeg.

1:48 pm on Aug 21, 2008 (gmt 0)

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Is your company's name trademarked? (TM)
3:06 am on Aug 22, 2008 (gmt 0)

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I'm not sure, it's on my list of things to find out.
 

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