Google Adwords budget

[aimankhoury]

Hi,

In all the ebooks I have read about Google Adwords, they mention
about setting a low daily budget (for beginners).

Assuming my monthly budget is $450 ($15 a day) and my CPC
for all my keywords is $ 0.1 each, which means that I will
get a maximum of 4500 clicks a month (4500 visitors).

Now, what is the difference (advantage or disadvantage) between
spending those $450 through a month (30 days) and spending
them in a 3 or 4 days, knowing that in both cases I will get
4500 clicks (visitors) ?

Thanks a lot, appreciate your help

[koncept]

I'm not sure what the advantage would be of spreading it out over a month other than having a steady flow of traffic or the possibility of targetting particular times of day that convert best for you. I personally deliver my ads as fast as possible, keeping a close eye on things as I go. If things are converting well then I can increase my budget incrementally.

I do know that you will need to consider that your CPC could be substantially more than 0.01 each, either because your minimum bid may be higher, or because 0.01 won't get you anywhere near the first page (depending on the competitiveness of your market.)