Spelling checker disallows words

SOme questions and feelings

[HitProf]

I've been struggling with the (new?) spelling checker in AdWords during the last week. I don't like it at all. It's a good idea poorly worked out.

* First of all it refuses a lot of words, apparently it has a limited dictionary available (this is in Dutch).

* You have to apply for approval every time it doesn't regognise a word, even if this word has been approved earlier.

* Why do misspellings have do be approved anyway? We are allowed to bid on misspellings, so why can't we use them in advertisements? If a searcher thinks witget is the right spelling for a widget, then why must I advertise with widget?

(We didn't even use misspellings, only normal words that weren't regognised. I'm not sure if misspellings would be approved or not.)

* If we are not allowed to use misspelled keywords in our, will this apply to auto-insertions as well?

I hope this "ask for approval" thing well be killed shortly and the spelling checker will stick to warnings only. That's the good part of the thing. IMO

[AdWordsAdvisor]

You have to apply for approval every time it doesn't regognise a word, even if this word has been approved earlier

HitProf, this tool can't work retroactively - both for technical reasons, and also because often approval of a word or phrase in an ad is tied to the context of the ad itself, and/or to the site to which it links - which can easily change. However, moving forward, if you make an exception request, it is often possible that an approved exception will be 'remembered' at the account level, from then on. This will vary case-by-case, of course, depending on the exact details.

Why do misspellings have do be approved anyway? We are allowed to bid on misspellings, so why can't we use them in advertisements?

Google feels that misspellings (and other 'typos') in ads make both AdWords and the advertiser look unprofessional.

Speaking for myself, as a frequent online consumer, if I'm looking to spend my money with someone - and probably give them my credit card number - I will not choose someone who hasn't even taken the time to proofread their ad. At the point when someone sees your ad, what they see there is probably the only thing they know about your business. It is best to appear as professional as possible at this decision point, IMO.

If we are not allowed to use misspelled keywords in our, will this apply to auto-insertions as well?

Yes. If auto insertion would put a misspelled, or otherwise inappropriate keyword in your ad, then the keyword will be disapproved.

AWA