Geo-Targeting & Content Network

Oil & Water

[good2go]

Google can't tell where a viewer of an ad on the content network is located can they?

If I only want to show ads to people in Florida, the content network can't do that can it?

Google certainly allows me to turn on content network for geo targeted ads but i don't see how they can know.

Can they?

(ultimately the answer for me is "does it convert" which i am actually seeing in some cases so I don't know what's going on. Adwords FAQ doesn't seem to address this issue directly)

[good2go]

Nobody has Content targeting turned on in a geo-targeted campaign?

[eWhisper]

The content network obeys most of the campaign settings, including geo-targeting.

It can be very interesting to run two content campaigns and compare results (people see widely different conversion rates depending on their niche):

1: Content network campaign geo-targeting without geo-keywords in the Ad Groups.

2: Content network campaign targeted nationally with geo-keywords in the Ad Groups.

Depending on the products/services - I've seen some pretty drastic differences in conversions (which makes sense if you think about the targeting vs the user experience in these situations).

[good2go]

Many thanks eWhisper !

I will try this. I can see how "with geo-keywords" would convert, but I will be interested to see how "without geo-keywords" converts.

[johnbush]

thanks eWhisper !