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Google Content Network Gets Enhanced

     
3:16 pm on Aug 7, 2008 (gmt 0)

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Google Content Network [googleblog.blogspot.com]Gets Enhanced
The new enhancements that we are announcing today and that will be available in the coming months are the next step in our integration and in enabling standard industry functionality on the Google content network:

  • Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
  • Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
  • Improved Ads Quality: Brings performance improvements within the Google content network.
  • View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
    We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don't have to make any changes on their websites as we continue our integration efforts and offer additional enhancements.
  • 4:06 pm on Aug 7, 2008 (gmt 0)

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    WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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    Looks like I will be getting back into content match this is huge.
    4:20 pm on Aug 7, 2008 (gmt 0)

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    scary
    5:10 pm on Aug 7, 2008 (gmt 0)

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    why scary? This appears to be a good thing for us advertisers...
    5:19 pm on Aug 7, 2008 (gmt 0)

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    What's this: "Improved Ads Quality: Brings performance improvements within the Google content network"?
    5:19 pm on Aug 7, 2008 (gmt 0)

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    WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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    It *is* good.

    But it also adds yet another layer of complexity for the average (non-expert) user.

    5:38 pm on Aug 7, 2008 (gmt 0)

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    It's pretty good for advertisers but as a user I've already opted out on both browsers.

    [edited by: BradleyT at 5:38 pm (utc) on Aug. 7, 2008]

    8:41 pm on Aug 7, 2008 (gmt 0)

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    Nutmeg, that's a good thing for us as professionals. It's like adding tax rules, sucks for normal people, but good for accountants. Regular people can learn, but that's why we learn it and they pay us, so they don't have to.
    3:43 am on Aug 8, 2008 (gmt 0)

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    I am adsense publisher.

    I think it's great for publishers and high quality advertisers.

    I believe this will bring back high quality advertisers to high quality content networks.

    4:36 am on Aug 8, 2008 (gmt 0)

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    why scary? This appears to be a good thing for us advertisers...

    Directly trackable across all doubleclick and adsense sites now.
    9:04 pm on Aug 8, 2008 (gmt 0)

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    that will be available in the coming months

    It sounds exciting... and it's nice to get advance notice, but it would also be nice to have a clearer timetable for launch.