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The new enhancements that we are announcing today and that will be available in the coming months are the next step in our integration and in enabling standard industry functionality on the Google content network:
Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again. Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads. Improved Ads Quality: Brings performance improvements within the Google content network. View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don't have to make any changes on their websites as we continue our integration efforts and offer additional enhancements.