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So if I eliminate longer keyword phrases, won't my ad still come up for that keyword phrase if I bid on shorter keyword phrases (broad match)? and at a cheaper CPC than if I bid on longer keyword phrases.
Or is there something I'm missing?
[edited by: engine at 8:24 am (utc) on Aug. 7, 2008]
[edit reason] no specific terms, thanks [/edit]
If I sell Red Nike Shoes, I would rather pay more for that term, then to be Broad (or Phrase) matched to shoes, red shoes, or nike shoes. Because I don't sell Green Nikes, or Red Adidas. Even though the shorter (less targeted) terms "MIGHT" be cheaper... They are usually way less efficient (and therefore cheaper).