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I'm getting ads onto page 1 (some quite high) for keywords that are receiving impressions but still no CTs.
Created multiple ad groups and optimized ad copy but I am concluding that you have to be at the very top of the page for relatively few popular keyword phrases to get any CTs at all so I need to figure out how to increase the QS.
I tried bidding REALLY high as an experiment but it didn't seem to make any difference. I wonder if this account is caught in a sandbox because of no CTs yet.
I noticed that a lot of competing ads stop showing in the afternoon so I thought if I only let the ads get shown when there aren't many others then I'll have more chance of getting CTs and won't rack up lots of impressions with no CTs.
Also, I figured the CTR will go down if the ads only show when they are ranked say 1-6.
Any advice for a newbie?
Besides any technical issues that more experienced members can comment on, the real estate business has its own problems right now. Maybe few people are shopping.
I could be wrong, but I'm not aware of any "sandbox" effect being attributed to AdWords. There are a few metrics that they can't calculate until you have some history with them, but I'm not aware of them knocking your sites or ads down just because they're new.
[edited by: SteveWh at 1:12 am (utc) on July 29, 2008]
You might also want to revisit your ad timing. Potential mainland clients will be running somewhere between 3 and 6 hours ahead of Maui, your ad might not be showing while many people are using the internet. You could try setting the start time earlier by an hour each day until you get the clicks you are after.
Yes, I think I will have to jack the budget up.
I'm aware of the time differences. Apparently a large percentage of mainland buyers are from the West Coast so during the week they will be home from work.
But my reason for doing this at this point is solely to improve my CTR as this is when there is less competition from other Realtors.
Does that make sense or is there something I'm missing?
1. Ads have to be approved in order to get into their full power (premium area). Approval process can be automated or manual which depends on multiple things (account age, words that trigger flags, etc.)
2. I had a case of an account that would go dormant after hitting $50 of spend, no matter about how high I would set my daily budget. I ended up calling support and they’ve described it as something they had to fix (later they’ve said it was under review). Anyhow, since their action, account is doing fine.
I have one more account that behaves in the same manner, I haven’t called them yet, and the account is just going up to $50 a day for long time now. This means that review excuse has no place here, as review process usually take few days only, not weeks or even months.
If you ran distinct campaigns, one based on AK users, one based on WA and OR users, one for CA users, and one for HI users, your ad copy could be based on what the individual user might be seeking for. HI users might be more reactive to a price based ad, AK users might respond to cold/light issues where WA/OR users would want to know it mostly rains at night and the days are sunny.
Campaigns can be geo-targeted, HI shoppers might be more price reactive, while other regions need a different ad presentation to fit their requirements.
I find it endlessly fascinating how different geographical areas respond to similar ads.
'wailea homes for sale' was showing my ad at position #1 for $1 and now the minimum CPC has gone up to $5. How can that be?
Feels like Catch 22: I have low QS so I can't get to the top and because I can't get to the top I get no CTs.
If you find you can't create an ad that is very specific to every keyword in your ad group, then move those keywords out to a separate ad group, and write an ad to them there.