I am sure it was my mistake, though I would argue, on examination, that it is not an impossible error to commit when changing all bids in a campaign at once, which is what I do, up and down as the case may be.
I have written Google asking for mercy in the form of an adjustment, assuming they can easily see what went wrong and arrive at a considered judgment as to whether I would actually bid the price of a fancy New York dinner per click on all of my keywords at once.
Cheers,
CaboWabo
...Let's just say that Google interpreted my intended sub $1 two-digit bid (xx cents) as a $xx.00 bid and managed to charge me well over my total daily budget for a few hours of clicks at priices ranging above 10x what I had intended.I have written Google asking for mercy in the form of an adjustment, assuming they can easily see what went wrong and arrive at a considered judgment as to whether I would actually bid the price of a fancy New York dinner per click on all of my keywords at once.
steverose, at the very least, please know that the AdWords system will protect you from paying more than your daily budget times the number of days for which you are billed. So I suspect you will automatically see an 'Overdelivery Credit' for much of the advertising costs accrued during this unfortunate event.
Don't be embarrassed by what happened. We all have our own "story" that we keep deep in the closet.
OK, nobody asked, but here is my own story: I once created a test Ad Group in my personal account, in order to answer a question from someone on this Forum (most likely eWhisper!). In order to answer the question, I had to give it a bunch of really high traffic (and expensive) keywords. Then I set the ad running in order to see if it was going to be delivered all the time.
So. Guess who forgot to 'pause' afterwards!?
;) AWA
Thanks, S
