Ad copy quality & Cookie Cutter Ads.

Small rant on Google regarding their allowence of poorly written ads.

[PPC Consultant]

I just wanted to officially vent (and rant) about the poor ad copies I have been seeing in google in the last few months and Google not doing anything about it. The result is that the ads are terrible, not "relevant", and they create a bad user experience. As a user, I don't like to see it, and as a Google Adwords advertiser, I am embarrassed for the quality of ads coming out of some of these big retailers.

Case: Search for "corelle" in Google.
there are only 4 ads where it looks like they know they are selling a cookware. The rest of the ads, are bla bla 30% off, or "shop for Corelle here. 100% satisfaction guaranteed." even Target ad is : "Corelle Online. Shop Target.com". Is this the best Target can do? I thought they had a top of line team there... On the other hand, it looks like a comparison engine (of all places), a vertical search engine and Walmart seem to have a quality ad.

Seriously, who is clicking on any of the cookie cutter ads? Why isn't Google sending the cookie cutter ads to the second page?

[SanDiego Art]

Sounds like Expanded Broad match w/ Keyword Insertion in the ad copy. Pretty common for the big boys w/ very large accounts. Writing ad copy for every ad group would take forever... Not that I like it, but if you are facing bad ads, it should only make yours look better, no?