Duplicate URLs caused by tracking

Could this be hurting quality score?

[Elric99]

Hi everyone

I use a tracking system for my website that requires urls in adwords to be in this format:

Keyword 1 - links to website.com/?id=12345
Keyword 2 - links to website.com/?id=23456
Keyword 3 - links to website.com/?id=34526

What I'm wondering is whether adwords would see these links as many pages with exactly the same content. If this were the case, then this could have a negative impact on quality score.

I asked support this question but I don't think they quite grasped what I meant.

Thanks

[chinara]

I haven't seen any evidence that this structure could cause harm to qs. What you are doing is very common practice.

One more suggestion start your campaign with "Website.com" as your display url, and "website.com/?id=content" as destination url, when the campaign starts go to every keyword and add a separate tracking id to each keyword "website.com/?id=kw1,2,3 etc...".

Good luck!

[netmeg]

I always used my own tracking system with AdWords and never had a problem with duplicate content.

However, when I installed Google Analytics, I found that my tracking system broke it, so I had to get rid of it. GA didn't like my custom tracking urls for some reason. But that's okay, I ended up getting more info without 'em anyway.

[PPC Consultant]

Not a problem at all. I have millions of KWs with a tracking param in the url. I use it to calculate ROI for each KW. I go not get any penalties. You might get penalized only if you have a redirect on your site where you are dropping the user to a different domain once they click on it