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ad preview tool + testing negatives

shows ad but I can't see it locally

         

chewy

4:44 pm on Jul 13, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm trying to diagnose how to set up some phrase matching in combination with negative words that are in the phrase...

for instance "verb in countryname" as a phrase where I like this combination with the word "in" but any combination of verb countryname is something I want to avoid.

so I was thinking of doing a phrase match on "verb in countryname" with a negative broad match on the verb word.

Of course I know to test this - but I can't seem to get
a consistent signal from either the regular AdWords search system or the preview tool.

logging out of AdWords seems to make a difference sometimes but not all the time.

any suggestions? Am I imagining things or do others see this?

RhinoFish

6:34 pm on Jul 13, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



use the adpreview tool, it ignores your past searches (from being logged in or otherwise cookied):
google.com/adpreview

give this a read, might be helpful:
How EXACTLY Do Negative Keywords Work?
Do negative keywords act like 'broad', 'phrase', or 'exact' keywords?
[webmasterworld.com...]

chewy

4:11 pm on Jul 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've got an odd situation where the word in question can be used as a verb and a noun both, and the maps in Toronto case doesn't quite explain it.

here's the widgetized case.

I bid the broad match term "cooking in Toronto" (broad match, not phrase match.)

What I don't want to get is "cooks in Toronto" or "cook in toronto".

so I wish to use the negative broad match -cooks and -cook. This is in theory a way to try to block use of the noun in general cases.

but I am interested in the term "cook fish in toronto" and I bid on the broad phrase "cook fish" to capture the search in the case where the word is used as a verb.

will the negative -cook exclude the searcher if they use the terms I buy as broad match in a phrase -- in this case "cook fish"?

whew...

RhinoFish

2:20 pm on Jul 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



ahh, i get it. i have run into verb versus noun before and they can be hard to solve.

in this case, i think you'd need to use negative phrase matches like:
-"cooks in"
-"cook in"

PPC Consultant

10:11 pm on Jul 17, 2008 (gmt 0)

10+ Year Member



agreed with Rhino..