Which page will be better as landing page (From landing page quality viewpoint, from CTR, bidding etc)?
Thanks,
Aji
Of course, keep it small so that it doesn't drag the loading time slow(one of the factors of landing page QS).
As for more tips, the landing page included the promise/promotions on your ad text for higher conversion rate. And keep the keywords you are using on your landing page, you are able to use some SEO tips here.
The landing page quality just will affect your min bid of the keywords. So I don't understand why you have mentioned CTR here.
Keep in mind that the loading time of landing page and its relations with your keywords and ad text are major factors, which will effect your quality score for keywords min bid.
IMO, the landing page will be payed more attentional for higher ROI. That's why we are advertising. And when you are concerned about your CTR, your QS, your bidding, you are really trying to get higher ROI in fact, since you are trying to reduce your costs.
Now if I can increase my Quality score by pointing to a better ranked page then my CPC will come down. Isn't it?
The landing page quality just will affect your min bid of the keywords. So I don't understand why you have mentioned CTR here.
Regards,
Aji
Actual CPC = (Ad Rank to beat ÷ Quality Score) + $0.01Now if I can increase my Quality score by pointing to a better ranked page then my CPC will come down. Isn't it?
There are two Quality Scores that has a bit differences.
One of them is for min bid of keywords; another is for adrank formula .
Say if I show my URL to be www.BlueWidgets.com/FreeTrial over www.BlueWidgets.com then I can expect a better CTR (Most of the time it is true).
I think you are talking about display URL showing on your ad text. It doesn't relate with your initial topic - landing page.
Or if your URL means the destination URL. No suffers could see it before they click your ad on Google. So how will it increase your CTR?
That's all why I said that you quoted on your last post.
Cheers,
Pt.
this page has better conversion ability but contains only images, no optimization, no rankings.
Chances are, this page is probably going to have a low quality score because there is no way for the AdWords bot to determine relevance. However, if this page converts better then you want to send your traffic there.
Question: why are you not improving this page? You could easily add some relevant text to let G. know what the page is about. If you have text saved in images, you could easily convert it. Is there some reason why this isn't an option?
Regarding optimization/rankings, this shouldn't have any affect on your PPC quaility score.
Question: why are you not improving this page? You could easily add some relevant text to let G. know what the page is about. If you have text saved in images, you could easily convert it. Is there some reason why this isn't an option?
I can do some onpage optimization for sure but doesn't backlinks and other offpage factors also play a role in quality score for a page?
doesn't backlinks and other offpage factors also play a role in quality score for a page?
For organic listings, yes. For GAW AdWords quality score, no. The two are not related, though they might have some things in common. I'd revisit the Google definition of Quality Score - [adwords.google.com...]
Quality score parameters for landing page are:
* Relevant and original content
* Transparency into the nature of your business, how your site interacts with a visitor's computer, and how you intend to use a visitor's personal information
* Navigability, i.e., providing a short and easy path for a user to purchase or receive the product or offer in your ad
Good Luck!
