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Highly Competitive Categories

Highly Competitive Categories where ADWORDS generates maximum Dollars

     
10:50 am on Jul 11, 2008 (gmt 0)

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Hi Guys,
This is about a paper I am writing on Google and I am stuck at certain statatics.

What I want to find out - is there some stats on what category in GOOGLE ADWORDS generates maximum Dollars.
Lets say, what are the Highly Competitive Categories [...and Not KeyPhrases value].

10:17 pm on July 17, 2008 (gmt 0)

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insurance, and mortgage.

If you have a working adwords account, you can plug in different KW names with expected bids. Top positions in insurance demand well above $10-15...

11:59 pm on July 17, 2008 (gmt 0)

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Within Insurance, auto insurance is particularly competitive -- health insurance not so much.