Highly Competitive Categories

Highly Competitive Categories where ADWORDS generates maximum Dollars

[ank1t]

Hi Guys,
This is about a paper I am writing on Google and I am stuck at certain statatics.

What I want to find out - is there some stats on what category in GOOGLE ADWORDS generates maximum Dollars.
Lets say, what are the Highly Competitive Categories [...and Not KeyPhrases value].

[PPC Consultant]

insurance, and mortgage.

If you have a working adwords account, you can plug in different KW names with expected bids. Top positions in insurance demand well above $10-15...

[mfair]

Within Insurance, auto insurance is particularly competitive -- health insurance not so much.