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Click Forensics, Yahoo taking some sting from click fraud

New partnership protects companies; Google says its system is perfect

     
5:27 pm on Jul 9, 2008 (gmt 0)

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Click Forensics, Yahoo taking some sting from click fraud

July 9, 2008 10:00 AM PDT

Click fraud, or the act of clicking on text search ads for ill-gotten gains, is the nuisance of the multi-billion-dollar search industry.

So Click Forensics, one of the largest independent click-fraud auditors, has teamed up with Yahoo to take some of the pain out of the process for advertisers that want to recoup costs associated with fraudulent clicks.

. . .

So why isn't Google involved with [the] project? O'Brien said that to date, Google has taken a different attitude toward click fraud, assuring advertisers that it has a failsafe means of tracking rogue clicks and that it doesn't charge for them. Still, he said, "We're in conversations with them."

Cont...

[news.cnet.com...]

5:56 pm on July 9, 2008 (gmt 0)

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Click Forensics estimates that about 16.3 percent of all search advertising traffic is related to click fraud.

Hmmm, so for every $1000.00 I may spend, $163.00 of it can be chalked up to Click Fraud? How accurate are those estimates?

 

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