Suddenly 98% of thousands of key phrases are inactive - where they want to whack the bid up to 10 bucks!
Many of these terms are good converters, many have good CTR, many of them exactly match phrases on the landing pages.
Virtually all of these AdGroups are about a week old today.
Anyone else seeing this?
You might want to work on your keyword grouping and your ads first. Start with one just one campaign, and see if you can recover it.
Go into the keyword tool in AdWords, and instead of typing in a keyword, enter the url of your landing page, and see what keywords it thinks are relevant to that page. Are those the same keywords that are in your ad group and the text of your ad? Are they correct? Are there some missing? If you can figure out how Google actually sees your site, it will help you figure out if you need to alter your landing page, and/or reconfigure your ad groups and text ads.
I would suspect these are very low preforming clicks for the end user and one reason why they are getting wacked as the conversion to the user is most likely very very low so the cost per conversion is to high and the advertiser opts out of content match.
I think google is seeing this and why the accounts are terminated and or raised to a point were they won't pay the price.
Oh, I think I see what you mean.
Well, my clients get conversions from Content and even from some select few parked domains. But everyone's mileage may vary.
One of my clients even wanted to target their competitors names to try and get some of their traffic. Those keywords are obviously "Poor" QS, but Google is treating them fine. My Max CPC for them is $4.20, but the actual CPC is only $.20. Maybe this is because the rest of my keywords are mostly "Great"? I don't know, but almost all of my keywords for every client I manage are listed with a QS of "Great" (shouldn't they be anyway if you doing it right?).
I know I had read a thread here about a month or so ago where people were talking about Google starting to crack down on sites that use both Adwords and Adsense (in a obtrusive way). All of those people that set up sites that only use Adwords as a form of navigation in a ploy to make money are about to be extremely disappointed. All they ever do is gum up search results anyway. They may make money for their owners, but they fustrate the visitors and make for bad user experience(not to mention the fact that honest people trying to offer genuine info for the user are getting dumped on!).
If you accounts aren't in this category, I wish you the best.
L8r - Saxman
L8r - Saxman
I to was lulled into thinking that if I produce great sites that all have a GREAT QS with .01 bids then I really have nothing to worry about.
So much for that thinking.
Who knows Saxman, the next time around you might not be so lucky.
Once you've been slapped you can never forget!
I've been playing this game for years now...
It's Google's world and they dont care about you....
Anyway, what I have done before is just get a new .com, copy campaign from adwords editor, and done. 30 minutes and up again.
Anyway, what I have done before is just get a new .com, copy campaign from adwords editor, and done. 30 minutes and up again.
Yes, this seems to be the only way to play wack the mole with Google adwords. Highly targeted websites that show up in their top 3 organic search that were worthy of .01 bids suddenly now need a 1.00 to continue.
I'll let the rich unique content sites stand on their own in the organic and throw up wack the mole sites to take advantage of the adwords traffic since that's what Adwords seems to want.
It's all about money and nothing else.
Though interesting to find this on some keywords:
Keyword Relevance Loading : No problems found.
Landing Page : No problems found.
Landing Page Load Time : No problems found.
Quality Score: Poor - Ad Showing? No
I launched some new lead gen campaigns - and within 2-3 weeks they SLAPPED each one. Even though CTR was strong, tight adgroups (1 keyword PER ad group!) and a page of text, a video, and images.
(also a privacy policy, contact us, about us, and even a blog to get the site indexed!)
BUT their was a squeeze/ optin there
This to me is 100% a manual review coming along and saying we do not
LIKE YOUR BIZ MODEL
and slapping (and burned the domain)
and in my experience many time the whole Adwords ACCOUNT too.
I used to run Adwords because it was EASY and CONSISTENT
Today it is MORE volitale then organic!
So instead of re-building camgpaigns (or new accounts) in Adwords - I will just spend my money on more traditional organic promotion AND give cash to Yahoo & MSN.
Going from a great QS to Poor and a slap in one day... it just cant be the algo.
If you're trying to buy traffic for less than 5 cents per click your time will always be short. You will get nuked for taking clicks away from the big boys no matter what your landing page looks like. Upping their quarterly earnings is exactly what this is about.
Yes its Google world, you just happen to live in it...
MC
Except we all have powerful computers with a multitude of capabilities that present our information. My competitors have taken to cloaking Google and presenting the content they deem fit. Show Google what Google wants to see and show the visitor the content that sells product and makes money to pay for the ever-increasing cost of advertising.
Google deserves this for their callus attitude towards their income providers. I will also predict that as G continues to turn the screws, more and more advertisers will find alternate, devious ways to circumvent the system until the system breaks.
In a nutshell, how tough would it be for G to forewarn an impending slap or explain the problem ?
Yet they do not, because of attitude, arrogance and greed.
I waited until the bulk of the slapped pages were cached before I published the new domain.
also what do you mean by "no description" - you removed the META tags and didn't put any? and what do you mean by no page text? so what do the users see?
and why did you waited for the slapped pages to be cached, if by anyway you had totally different content?
I'm not very much into modifying everything, becasue my current content is great IMO, if I can just register another domain and have a duplicate site I rather do that, if it couldn't harm... wondering if anoyone have done this?
Yes I just removed the description meta tag.
By no page text I mean I just deleted everything that was on the page. The user would see a blank page.
I waited for the slapped domain pages to be cached because the new domain was basically a copy of the slapped domain so Google would see the old domain's content on a new domain name and the old domain's content would be basically nothing thus no dupe content.
I changed the navigation and added some new content on many pages that did not exist on the old domain. Also added an about us page and a contact us form page.
and how long did it took for it to cache the slapped domain again?
basically like I've said, the slapped domains are doing good on YSM, and also show a little (well very little, but maybe in future it would get better) on the organic search, so I'd rather not totally delete themq / republish them as blanks...
also someone told me that I shouldn't be afraid of putting duplicate content, since for example there are a lot of article websites that carrie the same article, yet they all appear in the search... on another hand their whole theme is to suplly articles, so that's pretty natural they would have duplicate content sometimes, and maybe google can distinguish that... so i dunno...
Anyone else tired of dodging bullets and jumping through hoops? It's catch 22, you have a site which complies with what Google want but makes peanuts, on the otherhand you have a site which makes huge sums of cash, but gets repeatedly slapped during every update because it's aimed at conversion. It frustrates me that Google can improve their business at the cost of their own advertisers.
This update will no doubt be aimed at improving the quality of their network (yet I still have dating adverts all over my internationally renowned website thanks to Adsense - but not for long Google!) and remove comparison/affiliate/arbitrageur sites - because of course they are the root of all evil. Yet Google are now moving into comparison sites...you couldn't make it up!
Oh, and if anyone's interested - there was an update on the content network around the 26th June.
Well Actually YES..
Last QS update pushed down my keyword prices down to mostly in the 3 cent to 4 cent range.. Down from 6-7 cents. But that is for my E-Comm site.
And many key phrases and words got activated at 5 cents.. Previously they were all poor..
If you don't want to delete the content from the old domain you may want to consider 301 redirects for every page from the slapped domain to the new one. I think I had considered that but I didn't want "any" association to the my old slapped domain and I really had very little organic traffic so I wasn't losing much by totally dumping the old domain. I did give up the PR from my backlinks on the old site though. That hurt a bit. Next time I may do re-directs, I would have to look at it a bit more. Just an option.
