When I click through to Analytics, I see my revenue, all is good there. And when I'm in Adwords, I see my costs. But the right hand doesn't know what the left hand is doing.....
Conversion tracking code is the ecommerce code set, if that makes any difference.
Can someone please explain what gives?
Do your AdWords ads go to multiple destination urls? I've run into that where I have a client account with ads going to three different urls, and I have to set up filters for each one to tell GA to bring in AdWords data just for that particular url.
First question: Not at this time.
Second question: Hmmmm. I think I don't fully understand your question because I expect everyone uses multiple landing pages from their adwords campaigns. I may have identical ads going to diff pages as a conversion split test, if that's what you mean.
Can you provide more info on the filters?
To be clear - I'm seeing this problem across the board -- no cost data or ROI apparent in Analytics - unless I'm not looking in the right places :(
Do you have the tracking urls turned on in AdWords? Go into My Account, and then Account Preferences, and make sure that Auto-Tagging is set to Yes.
As far as a filter, you could try that, although it's supposed to work without it. Create a new profile with the same url, and call it Include AdWords Data or some such.
For Filter type, choose Custom Data
Select the Include radio button
For the filter field, select Campaign Target URL
In the filter pattern field, put your destination url like this: example\.com
Set Case Sensitive to No.
This might work, but it's supposed to work without doing that, so I still think there's something wrong with your tracking urls.
Conversion tracking code is the ecommerce code set, if that makes any difference.
I'm not sure what exactly this means...?
Multiple landing pages yes - but are they all the same root domain - ie are they going to example.com/page1.html and example.com/page2.html, or are they going to different domains altogether?
Go into My Account, and then Account Preferences, and make sure that Auto-Tagging is set to Yes.
Conversion tracking code is the ecommerce code set, if that makes any difference.
All I can tell you is that I had a similar problem with one of my accounts when I was first starting out with GA, and it turned out to be because I was using my own tracking - once I turned that off, everything started coming. (I had created symbolic links on the server to actual pages and used the links for destination urls - Google didn't seem to like that)
I had created symbolic links on the server to actual pages and used the links for destination urls - Google didn't seem to like that
Good to know. Thanks.
Where in the analytics UI will I find the Advertising Cost/ROI data?
THanks!
then AdWords
Then AdWords Campaigns
You'll see all your campaigns there.
Between the graph at the top and the chart at the bottom, there are four tabs: site usage, goal conversion, ecommerce and clicks.
Under Ecommerce you'll find revenue information.
Under Clicks you'll find cost, cpc, roi and margin information.
You can also drill down to get all that information to the keyword level; you can also change the segment in the dropdown to find out things like ad content, visitor type, landing page, whatever. The segment dropdown is right under the line that says "Adwords sent 1234 visits via 51 campaigns or whatever.
