search query performance report VS. keyword report

the number of impressions is different

[strumf007]

Hy,
I'm generating 2 reports for the same account and the same time period: the Search Query Performance report and the Keyword Report.
I thought that they were supposed to show the same number of impressions, click, etc.
But I have seen the following:
- the number of impressions is different
- the number of clicks is the same
- CTR - different
- Avg. CPC - the same
- Cost - the same
- Avg. Position - different

Any ideas why?
thanks.

[smallcompany]

"the Search Query Performance report" does not include impressions with no clicks.
Basically, keywords that did not receive any clicks will not show up in your SQR at all.

We've been calling for "Impression report" for a while now... ...or to simply start showing all impressions in existing SQR.
Google has that data - obviously.

[strumf007]

thanks a lot for the answer.
you made it clear to me :)