Optimizing campaigns

Do you group converting/HCTR KW's into new adgroup?

[karim0028]

Hey Guys,

I have several campaigns that i am running with several hundred KW's each... Out of each adgroup there are perhaps 5 KW's that get the most impressions and the most clicks and the rest barely get any impressions... What do you do at this point?

Do you remove those KW's with lots of impressions and put them in their own adgroup and focus on them some more?

Or do you just leave them where they are? In the end some KW's are profitable but in a specific adgroup that spends alot more than it should those profitble KWs drown in the unprofitable group...

Just curious, do you attempt to tweak the entire group or do you cut those KW's out and put them seperate?

Basically my campaigns are not profitable yet and the majority of the KW's get very little impressions even though they have "Great" QS....

[karim0028]

Anyone?

[chewy]

it depends.

I would say "yes" - move them.

do you think that changing ad copy on those "promotable" words will make a difference?

the net is you probably should be testing this and every other configuration, one change at a time.

[lodrem]

hi karim,
I tend to leave the high performing keywords where they are and put the non-performing ones into a new ad group (group_B). over the following days/weeks i then do the same for the group_B, keywords.
Also change your ads to include the more specific keywords you now have in the ad groups

[arieng]

I definitely do this. I am constantly testing new keywords, but because of the quantity there just isn't enough time to give each keyword the attention it needs to reach its full performance. If a keyword shows potential, it moves to new ad groups of increasing specificity. Really hot keywords might even make it to a group by themselves.

I think the key to deciding what is right for you is whether or not moving the keyword will increase the relevance of the ad and the landing page (i.e. the quality score).