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I have several campaigns that i am running with several hundred KW's each... Out of each adgroup there are perhaps 5 KW's that get the most impressions and the most clicks and the rest barely get any impressions... What do you do at this point?
Do you remove those KW's with lots of impressions and put them in their own adgroup and focus on them some more?
Or do you just leave them where they are? In the end some KW's are profitable but in a specific adgroup that spends alot more than it should those profitble KWs drown in the unprofitable group...
Just curious, do you attempt to tweak the entire group or do you cut those KW's out and put them seperate?
Basically my campaigns are not profitable yet and the majority of the KW's get very little impressions even though they have "Great" QS....
I think the key to deciding what is right for you is whether or not moving the keyword will increase the relevance of the ad and the landing page (i.e. the quality score).