I’ve setup multiple Ad Groups, each specifically targeting a product that is well know by their product codes, as shown below:
Example Ad Group 1 keywords:
AB1010 widget
Example Ad Group 2 keywords:
AB100 widget
If the search term ‘AB1020 widget’ is used, Ad Group1 will be shown even though the keyword does not exist anywhere within the account.
If the search term ‘AB100 widget’ is used, a mixture of Ad Group1 and 2 are shown. I’m not sure if it’s trying to weight the performance of the Ad Groups, and showing the best Ad Group rather then directly matching the keyword list.
I’ve tried prefixing the model with the ‘[]’ operator, but this seems to have little effect, and is too restrictive as it has to encompass all keywords instead of just the model number.
Has anyone come across this problem? Any suggestions on ways to get around this?
I can use the {Keyword} operator to dynamically create the advert text correctly, but the urls of the two keywords are different, and therefore the user will still end up on the incorrect landing page.
I work for a company that offers a lot of different products but they're all the same sort of thing. So, you'll find especially one common keyword in the words i'm bidding on. I was beginning to find that as budget ran out in the campaign i wanted to advertise in, Google started to take ads from other campaigns that weren't the same, but the broad match was allowing the next highest quality score ad to show for one of the words in the search query. It ended up being something totally different than what people were searching for even though there was one common keyword there.
The only solution was to remove all the broad match terms.
Thanks!
