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Landing Page load times now incorporated into QS



1:55 am on Jun 19, 2008 (gmt 0)

5+ Year Member

As previously discussed here [webmasterworld.com]... now it's live. From [adwords.blogspot.com...] :

Starting today, this load time factor will be incorporated into your keywords' Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.


To learn more about load time and landing page quality, please see this article [adwords.google.com] in the AdWords Help Center.

Is anyone seeing any significant effects from this change?


2:29 am on Jun 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I haven't seen any of the accounts I manage being hit by this at all.
None of them had noticeably slow load times anyway so we may just be OK with the new changes.


2:29 pm on Jun 19, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Yup, I checked here when they first announced it, and everyone was reporting just fine.

Heck, the slowest thing on some of them is Google Analytics!


4:29 pm on Aug 2, 2008 (gmt 0)

5+ Year Member

It's been over a month since this went live. Has it made a difference for anyone here?


5:20 pm on Aug 2, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I don't see any difference, but my stuff's all rated as faster than average site. Perhaps there's enough depth of competition here that the only differences to be seen, are when you're the one with a slow server or pipe...


5:23 pm on Aug 4, 2008 (gmt 0)

5+ Year Member

I'm not seeing any difference here, either. Out load times are mediocre at best (superfast blade array server, plenty o' pipeline...and a ridiculously graphic-heavy homepage... *sigh*). I was worried about this, but our SERPs are actually improving lately (for different reasons, of course).

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