Automatic matching?

[SEMblahblah]

How effective is this feature?
Any feedbacks on it from those who've tried using it!

[Receptional Andy]

This feature got a rather frosty reception, but I haven't seen many comments from people who've used it, I'm afraid. Still, there may be some useful information in the threads Automatic Matching Beta - Ultra Broad Match [webmasterworld.com] and Automatic Matching goes into expanded Beta 5/20 [webmasterworld.com].

[netmeg]

I have been testing it in a few groups, but we were already dominating the market so much in those niches that I can't see it made much difference. I need to test it in something where we're not doing quite as well, and intend to do so. When I get to it.