For those of us who have a worldwide appeal, are there any countries you WONT pay for clicks on (based on fraud, bogus clicks, or just simply countries that rarely ever CONVERT)?
...are there any countries you WONT pay for clicks on (based on fraud, bogus clicks, or just simply countries that rarely ever CONVERT)
I've identified countries with higher than average levels of fraudulent purchases (Malaysia, Thailand, Philippines, Russia) - but not fraudulent clicks. And, while conversion varies widely by country - I would more often associate a disconnect in language or higher shipping rates for the lower conversion - not fraud or bogus clicks...
Our ads show to many countries, even though the ads are in english only. The conversion rate is definitely going to be lower, but you have to weigh the risk vs the reward. In our case, i don't mind losing a bit of CTR if one Chinese customer purchases our product for over 3k. It's worth it to me.
However, i would absolutely suggest creating ads in the language of the country you are targeting. So this means if you want to be really efficient you should create separate campaigns for the various languages where you want to display.
