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Adwords min cpc actually decline? how much?

Google adwords minimum CPCs and Quality Score

     
6:16 pm on Jun 11, 2008 (gmt 0)

Junior Member from US 

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Given the newer challenges of opening a brand new Adwords account, I'm curious to know about any success stories of someone overcoming really high minimum CPCs, by increasing their quality score.

Did you have to pay the minimum CPC for a period of time, while increasing quality score and gaining data? For How long?

Did the min cpc actually decline over time? by how much?

If so, what do you feel were the major reasons?

How much hope is there really for new accounts,(that are not arbitrage/spam) that are stuck with min CPCs anywhere from $1 to $10.

Thanks,

6:27 pm on June 11, 2008 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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If it's a brand spanking new account, then Google has to have time to get some information about you and your campaign. If you get socked right away, there are things to look at, and things you can do.

First of all, make sure you have your keywords split up into very tightly focused ad groups, and your ads for each ad group should be very tightly focused on both the keywords in that ad group, and the landing page. I have some ad groups with only ONE keyword, believe it or not (well, actually, three, because I use all three match types)

Now, if you're convinced you have organized and written as well as you possibly can, then just leave the campaign set at the highest you want to pay, and wait for Google to figure out your quality score, and hopefully bring it down where it's bearable. This, of course, is the very slow way to go about it. But inactive keywords *will* go active if the QS gets updated in your favor.

If you want to speed things up a bit, then take one or two of what you consider to be your most important keywords, write ads very specifically for those keywords, and let them run at Google's minimum bid. Control the cost by setting a daily budget you can afford. If the quality of your account organization/ads/landing page is good, your minimum bids will start to come down more quickly, as Google figures it out. Then you can add a few more keywords, rinse, repeat.

If they don't, then you still probably have work to do.

When all else fails, get another pair of eyeballs looking at things, to see if they notice things you haven't.

6:35 pm on June 11, 2008 (gmt 0)

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Thats great, been doing some of this to some degree. Looks like more detailed work and some patience will be required.

So, are you saying that real people have seen real examples of min cpc's going down after some period of time? ;)

7:23 pm on June 11, 2008 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:13012
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Yep. I'm pretty sure I'm a real people.
 

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