Please explain why Google STILL only offers support for approximately 1/3 of the hours they provide a service. The support hours are pathetic. Their lack of hours allows cheaters to run free 2/3 of the time (not including time to resolve issues). Google's advertising clients advertise 24/7 with them but yet they can only get support for half a day (if lucky and they dont leave early) - and only 5 days a week. Yahoo even offers Saturday support hours. It is a slap in the face of their customers. There are people who cheat and cost us money (thru higher cpc and lost traffic) continuously and its been going on for years!
[...and yes Google does eventually remove repeat cheaters ... but they come back with new accounts and it restarts the whole process]
It so frustrating that Google can make the rules since they are the dominant player in the space and we all have to live by them. Google is a great company but I just wish that Yahoo, MSN or someone could get their act together so Google would feel some pressure and not have free reign to disrespect their advertisers.
Since I work with mostly regional clients who have normal business hours at a brick and mortar level, its been a tough sell getting them to treat their online presence differently. The mindset is too focused on the 8-5 of life not realizing that there is no 8-5 on the Internet. It nevers sleeps, ever, not for one nano-second.
I feel for a company to really excel in online support, they need to offer real time live support 24/7/365. But, in Google's case, that probably is not an option. Can you imagine the sheer volume of requests they would be dealing with? Oh wait, I see another money making opportunity. Paid support. You know, Level I, Level II and Level III? < Snicker, snicker, snicker...
It seems that google likes to play ignorant and have people migrate to managed 3rd party PPC services vs being the be-all end-all marketplace they could be.
You may want better hours, but in today's world with awful to average support, I'd take the limited hours and top service.