Campaign negatives only?

[Tonearm]

Has anyone had success using only campaign-level negative keywords with broad match? I'll be adding a large number of ad groups soon and it will be much easier to manage negative keywords if they only exist at the campaign level.

Do negative [exact matches] work at the campaign level?

[edited by: Tonearm at 8:33 pm (utc) on May 28, 2008]

[T_Media]

yeah, I've had success using campaign negatives. I find it much easier to manage things that way.

And, yeah - exact match negatives still work.