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Adwords vs. analytics

Why don't they agree?

         

deanjg

5:20 am on May 24, 2008 (gmt 0)

10+ Year Member



I'm using Google Adwords for my site. My campaign summary shows that I received 9 clicks for a 3 day period. But when I review my Google Analytics report, it says that my site got only 2 clicks from search engines, and only 1 from Google.

What accounts for the descrepancy? I have Google analytics code on all my pages, and I only have one landing page, the homepage. Obviously I'm concerned because I'm paying a high CPC for my clicks, but if I'm not really getting them (per Analytics) then it is not good.

deep_alley

8:12 am on May 24, 2008 (gmt 0)

10+ Year Member



I have seen number discrepancies too but don't know why it happens.