Trying to get adwords to work with the website is proving to be impossible. clicks have reached zero.
I've decided to pause the campaign and create a new one.
I put in 10 keywords that Google itself recommend as the most relevant (using Google's keyword tool), and the text for the ad to as relevant as I could possibly make it. Google wanted £5 per click for most of the keywords. I accepted that amount on bases of something I read, with the belief Google will see it was relevant and later drop the CPC down.
Instead, even when I accepted that I would pay £5 a click, all the keywords had stopped and they all show this quality score information:
Keyword Relevance: This keyword is not highly relevant.
Based on the keyword's relevance to the associated ad text, CTR, historical keyword usage and other performance factors.
Landing Page: This page is not highly relevant.
Based on the relevance of the associated keyword and ad text, page content and page functionality.
As an experiment I stuck an adsense block on the main page, and I got advertisements about windscreens?
Any suggestions?
What you need to do is get your Quality Score up. First thing, make sure you have it turned on in your AdWords account (use the customize columns) Make sure you have your keywords in very tightly focused ad groups - only put a few keywords in each ad group. And then write an ad specifically for that group of keywords.
That is what I did. I created one highly targeted advert with only a few highly targeted keywords from Google own suggestions - if that cant work, what would?
I think your right about bands, the interest is just not there.
I would be interested in what kind of band websites are working for you as to give me an idea of some tweakings.
I've put exacted copy of the website on another domain, changed the URLs on the ads, a few hours later they are showing as relevant.
So, to conclude, non relevant ads may not be because they not relevant.
So on my coupon site, I list this great deal. People visiting my site are generally typing in things like "merchantname coupon" as a keyword - and I give it to them, along with the other coupons they issue in the aff channel.
AdWords says my relevancy is Poor.
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Another merchant I work with just put their entire store on Summer Clearance specials, as a result of the lower prices and lower margins, they needed to discontinue all previous coupons and issue a reduced rate one.
So I updated my site (there's now just one coupon) and altered my ad to reflect the new lower discount offered by the single coupon they now have in effect. My competitors left their ads showing much larger discounts that are NO longer in effect - of course, people click on their ads and not mine, I look like a chump advertising a discount one forth of what they are posting... I've tested the coupons, new and old, and indeed, only the new lower one works. So how does G know all these details? They don't. My relevancy is rated as Poor and my ad moves way down the page no matter what I bid.
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I honestly think G needs to think about quality a little more thoroughly - these two cases I've sited here are NOT serving the consumers interests at all. And the judgments passed on quality and relevancy are misguided, in my opinion.
By the way, I'm a pro - site loads fast, my ethics are squeaky clean, public registered domains, real contact info, emails get answered, privacy policy is real McCoy, no spam or email stuff, no adware or spyware or downloads of any kind, easy to navigate site, good presentation of information, blah, blah... it's just my content that G doesn't like, at times calling it irrelevant, and they've got it wrong, to their detriment and mine... and the consumer's as well.
So, what to do in your case... change your bands name so G likes you better? Naw, hang in there and let G finish up their truffle-sprinkled dove-egg soufflé, their afternoon palette cleansing snack in their gourmet munch and think room at the googleplex... they'll improve things after a while and get their algorithms working better eventually... in the meantime, rock on and party hard with the band! I'm serious, by the way, this is the answer to your question. Don't go changing domains and chasing the elusive tail, it's in motion right now, gyrating. It's wagging and wriggling like a dog in heat. Stay on the straight line you're on and let them come to you in time, write a song about it, and chill out... mellowbrate.
G gets QS wrong 40-50% of the time.
Rest of the time, it is a game. (play it and hope for the best).
Could use some help in clarification if possible on k word landing page.
In most cases G says some k words are great, for they are listed on the ad landing product page or on the k word linked landing product page.
In other cases G says some k words are poor, thought k word is on the ad landing product page or k word linked landing product page.
Anyone tell us which is right or wrong.
What are the rules to the game to get the k word moved from poor status.
Communication from G has been mixed & my email a week ago, pointing this out that QS of great & poor works sometimes & next time does not, todate has not received any reply.
Also which is pausing a poor k word same as deleting, as effecting the overall acct?
[edited by: Hints at 5:47 am (utc) on June 10, 2008]
