A lot of times, I prefer using my own landing pages instead of sending visitor directly to the merchant.
There are three main reasons for doing so:
1) Lower the chances of adware intercepting the cookies (and stealing the commission)
2) Split testing of the landing page
3) Not showing merchants the keywords affiliates use to promote them.
I'm not talking about using redirects or frames.
The landing page is the final destination of the visitor until he/she clicks on something.
Last night, a few of my ads were disabled with the reason saying "affiliate/bridge page".
My display url matches my domain name, but it really is a bridge page. It's meant to promote another site. So I'm not complaining, and I don't want to resubmit the ads in hopes of getting past the editors.
My guess, the main reason for disabling such sites is to avoid double serving the same offer through multiple ads.
I'm all for it, and I think that a product should only be advertised once on a SERP or in one Adsense block.
In the case of multiple affiliate promoting the same product, let the best man/woman win.
Would it be possible to add an additional field to the creatives that would specify the domain of the merchant?
Like the display url, but not visible anywhere in the creative.
It wouldn't be shown anywhere to the users, but it would allow you to group all ads that ultimately lead to the same site and only show one of them based on the normal auction/qs model you have now.
So for example if the domain of the merchant is
merchantstore.com and my domain is affiliatepage.com
then the creative would have a form like that:
The Title
The two description
lines of the ad.
AffiliatePage.com
(merchantstore.com)
with the real url of something like
http://affiliatepage.com/landing_page_for_the_product
which would ultimately lead to (not through a redirect, but after the visitor clicks on some link)
http://merchantstore.com/some_product
And the merchantstore.com would not be shown in the creative. The user would see affiliatepage.com, which would be consistent with the site they would see after clicking on the ad.
It would certainly help affiliates that are willing to play by the rules and not try to abuse the system.
[edited by: jatar_k at 2:29 pm (utc) on May 16, 2008]
[edit reason] delinked examples [/edit]
For example, I would enter that "affiliatepage.com" is a bridge page to "merchantstore.com" at the account or campaign level.
So that if there is another ad by another advertiser that has merchantstore.com in it's display url (or a similar mapping), only one of us would be picked based on the usual factors.
As if all of them had merchantstore.com in the display urls.
That way, affiliates that don't want to abuse the system don't have to worry about disabled ads. At the same time, the user experience does not degrade because of double serving.
So AWA, could you?
Originally, the thread was titled "AWA, could you please pass this suggestion to the engineers?"So AWA, could you?
I'm guessing it was changed because it is counter to this forum's charter to address threads or posts specifically to me - which I absolutely honor and understand.
But yes, I will happily do that bcc1234.
I do have one request, though, which, if it is possible, will substantially increase the chances of it being read start-to-finish.
Would you be willing to take a shot at making it much shorter? I know this sounds awfully picky - but I know my audience, how much time they have to read the feedback I send them, and how many distractions will occur while they are trying to read it. So, it it can be very succinct, it is much more likely to be absorbed.
As a side note, I typically have to remove paragraph breaks in long posts to make them shorter on the page - so that they can fit in the Advertiser Feedback Report.
AWA
Thanks.
For example, I would enter that "affiliatepage.com" is a bridge page to "merchantstore.com" at the account or campaign level.
The point is that "bridge page" is not allowed anyway. Why do you think anyone would benefit from something like this?
If you get your satisfaction here, what to do with people that have two or more different links (merchants) on their landing pages? What about those very useful sites that compare prices?
What these folks would enter into that “new” field?
If you realize the point of what “affiliate bridge page” means, and why it is not allowed, you will figure you need a site that ads value to the pool of all results.
If there is an ad for Google.com and I have my site saying “Google is great, click here”, nobody needs me there as Google is already running its own ad.
There is no point of creating some kind of sub-auction between sites that do not qualify to show in Google AdWords at the first place, based on the current policy.
There is no point of creating some kind of sub-auction between sites that do not qualify to show in Google AdWords at the first place, based on the current policy.
I think you are missing the point.
