I thought I was doing the right thing by only targetting the US for my Adwords campaigns as my gifts ship from the US within the US. However, I recently thought this might not a good idea - for example - someone in the UK might want to send a gift to friends or family in the states - do you agree I should not restrict on location that my ads are served - but instead use geographic references in my keywords?
Any feedback would be appreciated. Thanks Teeny :-)
