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Position Preference not working for me

Did I get the setup wrong?

7:31 am on May 9, 2008 (gmt 0)

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Good morning,
just 2 days ago I switched 4 of my adgroups to position preference.
Reason was that my budget didn't get used up as much as I wanted and the ads were only shown in positions 15-20.
I set up a position preference of 4-8, but my ads just rarely show.
Yesterday I only received around 20 impressions (on av. position 5) instead of the usual 100 (av. pos 18).
Did I do something wrong in the setup?
My understanding is that if I choose position preference the adwords system adjusts the cpc amount by itself.
Or do I have to change the max bid amount as well?

Any advice is much appreciated

3:10 pm on May 12, 2008 (gmt 0)

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Adwords will not change your bid. Simply setting the position preference will not get you higher ranks.

The position preferencing is more for those who regularly get higher ranks and wish to limit their ad from being shown lower down the list.

To get higher ranks you must raise your maximum bid.
Improve CTR by writing better adverts.
And improve quality score.

It sounds to me that you're simply paying too little, try raising your CPC much higher (unless of course this really isn't an option).

12:12 am on May 13, 2008 (gmt 0)

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I would

1. separate words into more adgroups (no more than 5-10 words per adgroup

2. write mote targeted ads and run 2 per adgroup to determine which one has higher CTR and then test another one

3. check geo-targeting may be? sometimes it helps too

4. do more homework (what competitors are doing); make sure your ads scream for attention and are well-written (great title that matches main kws from that adgroup, benefit in 1st line, feature in 2nd desription line (or something that yr clients would Hate (i.e. "Never get fat again!") if you sell some weight-loss stuff, for example..

5. Really expand on negative kw list if there are any phrase or broad-matched keywords - that's just as important as having a good list of keywords

6. Heck, I would even get a new domain and create an SEO-friendly site, on a fast server and start copying the best perfoming keyword/ad combinations to a new ac.. (hm).. well, I mean, peel and stick, right?

They say it's possible to get to top positions in any market, although it would take alooot of time to do that. With all the ad split-testing and so on.. You can't expect new results using old methods - gotta keep on digging. There's a free book out there called adwords domination or smth like that (it's really free) and it quickly describes how to launch new campaign in competitive markets, it deals with position preference too, worth a look, I will be using some tactics from it soon. Sorry if it violates any TOS, no self-promotion here, really. HTH :)

6:12 am on May 13, 2008 (gmt 0)

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Simply setting the position preference will not get you higher ranks

T_Media, I already recognized this.
Did a lot of reading in the adwords help section and finally increased my max bid by 50%.

... to limit their ad from being shown lower down the list

As I am good at getting results from visitors going to pages 3 and more, I have to find a way to get even more of them. It is much cheaper than going to the position I wanted to be in.

1. my adgroups are very targeted and do not contain too many keywords (usually 5-7).

2. see above. I also tried PosPref to get more Impressions so I could get faster results in my splittesting. Now I had to increase the bid - OK.

3. Geo-targeting is not an issue. My settings are very strict and set to a certain country/language combination. Checked again and still ok.


what competitors are doing

Already adapted this some time ago. As the first page results are from merchants only, I have to be cautious not get into conflict with their trademarks in the ad. The benefit-feature structure you described is an already implemented standard for my ads.

5. Negatives are used to
a) prevent overlapp with other adgroups which are highly specific to the negative keyword and
b) to get rid of some broad matches

Thanks to both of you for input.
Gives me some things to think over again.


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