The first question I have:
I am confused about the difference betweeen "campaigns" /"ad groups"/ "ads".
What are their differences? Uses? etc.
Which is the better way to go?
Multiple campaigns with ad groups...One campaign/multiple ad groups..Or a combination?
Next question:
What is a creative? I keep reading that term.
I know that there are many ways to use adwords and that I need to track my CTR, my CPR and my ROI (right now I am tracking my BPR and it is rising fast, has anyone ever had an Adwords Attack?!) :)
Sorry for my attempt at humor but it is past my bedtime.
Anyways, isn't there an easy guide or tutorial that can help a newb Adwords user that needs explanations in layman terms?
I have found a video guide by a person named Perry Marshall, is this something that could make this learning process less painful?
Sorry I have been log winded but I wanted to make sure who ever reads this can fully understand my need for basic, easy to understand HELP!
Thanks for your time.
A few quick tips:
1) Use a different campaign for each client, and a different sub campaign for each type of product/service you offer. If you're only dealing with one site then you can target your adverts even more.
2) Write a good creative. The creative is the also known as the adtext - it's the advert that's displayed on google. Include any special offers or discounts in the creative. Use dynamic keyword insertion (put your title as {KeyWord: Backup}, and the title of your advert will be whatever the user searched for. If the user searches for something longer than 25 characters, then the title will be "Backup" or whatever you put after "KeyWord:"
3) Really obvious one, but you want a low CPC (Cost Per Click), a high CTR (Click Through Rate - the percentage of people who click on your ad versus the number of impressions (the number of times your ad is shown)), a good conversion rate (the percentage of people who buy your product versus the number of clicks), and a good ROI (Return On Investment).
4) Go in slowly, don't bid too high for popular terms, and keep at it, you'll make it work eventually :)
Example: suppose you were selling skirts, and one of the terms you were bidding on was "blue skirt". Blocking the word "waltz" would keep your ad from appearing in searches related to an old song called the "Blue Skirt Waltz". Those aren't the folks you want to talk to, so you can keep from "wasting" ad impressions.
If you're only using [exact match] you don't need to worry about blocking keywords, but if you're using phrase or broad match it's important. When you're developing your keyword lists, keep an eye out for words or phrases to block, as well as to bid on.
Sweezely you said: "Use a different campaign for each client, and a different sub campaign for each type of product/service you offer."
If it is a clothing store: would the different campaign for each client be the different brands (Ag Jeans,Chip and Pepper) or more general like; jeans, shoes, purses, etc.
And what you are calling "sub campaign" is that the same as "ad group" or "ads"?
I know I see those three terms when I work on Adwords: campaign, ad group and ads. It seems like I can do a lot of the same things on them all.
Thanks again for your help
As for the clothing, I'd have a seperate adgroup for each brand, and a seperate adgroup for each type (shoes, jeans etc). But clothing sounds like a big project, so you may want a seperate campaign for each brand/type. The more targetted the better, but you've got to trade that off with the time it takes to manage.
To learn about AdWords, you can start with these links.
Google FAQ: [adwords.google.com...]
The AdWords Library: [webmasterworld.com...]
Jump Start Links: [webmasterworld.com...]
