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Old campaign, paused 3 months ago...
Keyword "blue widget" has a lifetime history of avg. CPC $0.25, 2,000,000 impressions, avg. position #3, ok quality score.
New campaign starts with new ad copy and new adgroups. Keyword "blue widget" is brought back to life. However, a max cpc bid of $1.00 results in impressions with the ad in position #60. The quality score is ok.
So to bring back a keyword in a new campaign with history costs 4x more and knocked down 57 positions?
Now, yes, I understand there is probably more competition...The keyword is tied to the economy being bad in the US, so it makes sense more and more people will be bidding on it.
But getting slapped like that is something else!
I am thinking about reactivating the old campaign and seeing if that keyword will get a higher position than the keyword in the new campaign...