Precedence of Geo-targeting in AdWords

[agentalpha]

I have a question about the precedence of Geo-targeted campaigns in AdWords. Say you created 51 campaigns. One for each state (geo-targeted for that state of course) and one for the US as a whole. Each campaign targeted the same keyword 'widget'.

When a user from Florida searches for 'widget' would an ad trigger from the Florida campaign or the US campaign? My assumption would be the campaign with the most specific geo-target would be triggered. So therefore the only time an ad from the US campaign would be triggered is if Google couldn't identify which state the user is in. Is that right?

Thanks!

[klauskl]

The add that appear depend of de CTR and the BID that your keywords have,
eg

Florida widget 1% ctr
USA widget 3% ctr
The keyword that is from USA campaigns will show

[wanderer1985]

In the case that is under consideration only one of the ads will be displayed. The ad to be displayed is dependent on which ad has a better performance history in terms of Q.S. Nevertheless both the ads will compete with one another but only one will be shown.
Per account, only one ad will be shown at any given point of time.

[ppcbuyers]

Here's what I have read in Help and/or heard from my rep:

If the same keyword is contained in both your regionally-targeted
campaign and your country- and territory-targeted campaign, the
regionally-targeted ad will always show to users located in that
region. This is true even if the nationally-targeted ad is ranked
higher.

Also, google analyzes and parses the actual search query the user types at google.com. If someone enters a search query that contains a
city or region, they may show related regionally targeted ads. For example, if someone searches for "florida widget", they may show relevant ads targeted to Florida regardless of the user's physical location. Also, if someone searches for "widget" from a Florida area IP address, they may display ads targeted to Florida, even though Florida wasn't in the search query.

In cases where they parse the query to identify a location, the
query parsing will trump the user's IP address, causing Google to
match the query to ads which are targeted to the location parsed from
the query.