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Strange variables underneath ad on SERP (Pscore, mCPC and thresh)

     
8:45 am on Apr 29, 2008 (gmt 0)

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Hi Guys,
I was looking for something on Google (The Netherlands) and I saw a few strange things underneath a Google Ad (for Google :-))

Underneath the ad there were 3 variables with data:
- Pscore: 0.00101
- mCPC: 10.0000
- thresh: 0.0001

I've tried to find out what these variables mean, but only mCPC looks familiar and must be maximum CPC (in this case a max bid of 10 euros).
Thresh must by threshold, but for what?

Search Engine Land also reports on their webpage:
[searchengineland.com...]

[edited by: tedster at 8:09 pm (utc) on April 29, 2008]

9:55 am on Apr 29, 2008 (gmt 0)

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Very interesting. Thanks for the image. I'll take a wild guess and say that Pscore may have something to do with relevance/QS.
1:23 pm on Apr 29, 2008 (gmt 0)

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yes I have just seen this

in position 2
=============
pscore: 0.00013
mCPC: 2.9846
thresh: 0.0003

In position 3
=============
pscore: 0.00017
mCPC: 2.0892
thresh: 0.0003

I have seen the term "pscore" refer to "propensity score" so could this mean a score indicating the likelihood of a browser clicking through?

mCPC would indicate max CPC but on what basis? As you cannot bit in 1/10,000 of a //Euro

thresh = ?

[edited by: Umbertide at 1:28 pm (utc) on April 29, 2008]

2:13 pm on Apr 29, 2008 (gmt 0)

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So according to the searchengineland.com article adsense ads rank are influenced by the same algo that ranks organic listings? So get a few links pointing to your adwords landing pages to overcome any QS issues.
11:35 pm on Apr 29, 2008 (gmt 0)

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yes I have just seen this

in position 2
=============
pscore: 0.00013
mCPC: 2.9846
thresh: 0.0003

In position 3
=============
pscore: 0.00017
mCPC: 2.0892
thresh: 0.0003

I have seen the term "pscore" refer to "propensity score" so could this mean a score indicating the likelihood of a browser clicking through?

mCPC would indicate max CPC but on what basis? As you cannot bit in 1/10,000 of a £/£/Euro

thresh = ?

thresh = threshold. they talk about it in the patents.

do you have a complete screen shot? If you do please pm me.

Thanks

6:35 am on Apr 30, 2008 (gmt 0)

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i wonder if advertisers have the legal right to request what kind of information Google is collecting and using to create a profile of them.
6:44 am on Apr 30, 2008 (gmt 0)

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Legal right, I'm sure but I gather the probably of getting the data is slim.
8:31 pm on May 3, 2008 (gmt 0)

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mCPC would indicate max CPC but on what basis? As you cannot bit in 1/10,000 of a //Euro

For the purposes of conducting the auction, where advertisers may be bidding in different currencies, I understand that Google converts all bids into dollars. This means they can be more precise than a penny or cent.

12:56 pm on May 6, 2008 (gmt 0)

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I do some work with Logistic Regression and Pscore or Pvalue is the probability that the given independent variable is valid given dependent variables i=1,...,m.

The closer P comes to 0.0 the higher probability you have a correlation (match).

While they may not be using it for this, it definitely appears to be some form of probability score.

 

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