I am currently using Adwords in my shopping cart. Tracking code is already setup and are running but it only tracks conversion of every ad. If a visitor add more products from his purchase, it will still be considered a 1 conversion.
What I want is to track the actual sales amount made from the converted click. Any help will be greatly appreciated
Cheers!
This link might be helpful to you
[adwords.google.com...]
Steps:
1. On the "Edit Actions" option give a dynamic parameter name for the input "Revenue for your action". For eg: "totalSales".
2. And place the updated tracking code in the thank you page.
3. Now to get the value in reports you can dynamically set the value of the parameter based on the total worth of the products bought by the visitor. This has to be done dynamically so you may need towrite JavaScript which dynamically sets the value of this parameter.
4. Adwords will use this parameter and its value to calculate the total revenue you made from each keyword.
5. You can get these details only in "Reporting" interface.
6. And still the conversion metric will show as one if the visitor finished their purchase.
If you have questions please feel free to ask me.
