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Keyword matching



8:38 am on Apr 24, 2008 (gmt 0)

5+ Year Member

wht are the advantages (if any) of having all 3 matching options of a keyword in a single ad group?
and are there any disadvantages tht go with it?


9:46 am on Apr 24, 2008 (gmt 0)

5+ Year Member

I don't keep different matching of a same keyword in the same adgroup.
But I do have two seperate campaigns one having "Broad" match and the other having "Exact" match of the keywords.

The "Exact" match campaign generates the maximum conversions and also gets better CTR and position compared to "Broad" match campaign.


10:01 am on Apr 24, 2008 (gmt 0)

5+ Year Member

well..i guess it'd still give u similar/same results if u had those keywords in the same ad group...whr exact match would give u more conversions..etc!
why don't u use phrase as well?


5:20 am on Apr 25, 2008 (gmt 0)

5+ Year Member

Actually...having "Broad" match type covers all the match types in Google. But I have "Exact" match type in separate campaign to manage the Cost/Conversion and budget better, as they give the maximum conversions.


9:32 am on Apr 25, 2008 (gmt 0)

5+ Year Member

If you have in the same campaign group broad match and exact match keywords and a user search for hotel Google will assign 1 impression to exact match.

For my experience better organization for groups is to put in the same group all 3 matches:
(or the latest two)

A user write hotel in Google and click your ad.
Google will assign 1 impression and 1 click to [hotel]

Take also care of broad match because Google will use also "related" keywords like bed and breakfast which could be VERY different for what you expect.


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