Can I mix and match match types in one phrase?

[wrightee]

If I want a match where [widget x] is included exactly and "london town" is also there.. can it be done?

Thus:

Match:
- widget x somewhere in london town
- london town based widget x

No match:
- widget like x in london town
- widget x in london

Thanks in advance

[T_Media]

So let me get this straight. The query the user types to trigger your advert has to have the words widget x and london town in that order, however words between or after the 2 exact phrases are allowed

Unfortunately, I don't think there's a way to do that. The only solutions I can think of are either:

#1 Think of every possible desirable phrase and exact match them, could be a long list.

#2 Or do a broad match like this

widget x london town

and then monitor your logs for undesirable referring search terms and "exact negative" them.

[wrightee]

Thanks for the response, you're exactly right in your understanding. I thought that might be the answer too - I was just hoping that maybe...